Hi, I’m Kris.
Content lead, DJ, and bedroom guitar player.
As Content Lead at BandLab, I’ve 9+ years of experience in copywriting, creative leadership, and content strategy. I’ve worked for multiple tech unicorns in Shenzhen and Singapore. I DJ for YouTube too.
Scroll down to see my campaigns, assets, conceptual work from BandLab, EcoFlow, and my time at Insta360. Scroll a bit further and you’ll find my mixes too.
360 Campaigns
Discover ideas that stuck. From building a house and driving it past a volcano on a truck (yes, we really did that), to helping sell more albums in the US across any genre for a 2-week stint.
Standalone Assets
Content for every step of the journey. Advertising, social media, web, email marketing, and more.
Ideas that never saw the light of day.
A whole host of conceptual campaigns. A font of inspiration that still leads to new ideas for current work.
Here’s what others had to say…
“Worked with him closely for almost three years. He is passionate about advertising and has been a driving force behind lots of advancements in Insta360's past, current, and future marketing and branding campaigns. Besides being a superb copywriter, he is also a creative, strategic thinker and above all a caring, curious, and open-minded individual.”
— Max Richter
Vice President of Marketing, Insta360
“Kris was an invaluable member of the marketing team as lead copywriter at EcoFlow. He’s a creative thinker, a great team-player and possesses leadership and presentation skills that charted the course of multiple campaigns between 2021-2022. Whether it’s a single asset, or a 360 campaign, Kris always made sure it was built for purpose, and built to perform.”
— Gurdhit Panesar
Brand Creative Director, EcoFlow
“I interacted with Kris between 2015-2016 while he was our Account Manager at ODM. I am very impressed with his enthusiasm, and professional demeanor. There were times when we had extremely tight deadlines but Kristian went out of his way to not only meet but exceed our expectations.”
— Sheeba Khan
Head of Marketing, ICTS