Challenge: Position portable power stations as a mass-market product to be placed in every home in the US.

Challenge: Put Insta360 GO 2 on the map as a serious contender to GoPro and other action cameras. Despite its tiny size limitations.

Challenge: Create a campaign that illustrates the benefits of a small portable power station, without it being stuck in the middle between power banks and power stations.

Challenge: Introduce Insta360’s tradeup program. Encourage people to trade in GoPros for a discount on an Insta360 camera.

Challenge: Introduce a new flagship portable power station. Solidify EcoFlow’s dominance as market leader.