Insta360 GO/GO 2 Campaigns
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Launch Insta360 GO series. Position them as a new form factor in the action camera space. The world’s smallest stabilized cameras.
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GO 2: Meet the tiny mighty action camera
GO 1: Meet the twenty-gram steady cam.
Action cameras need to have stable footage. Athletes and creators value that when they’re on skis, bikes, or travelling. The downside is traditional action cameras that deliver this are large, require cumbersome mounts, and are not simple solutions.
Insta360 GO series remedies this. They’re light, totally hands free and deliver stable footage with ease. The taglines for each product speak this literally and emotively with a tongue-in-cheek, lighthearted vibe. They informed both campaigns.
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Insta360 GO and its successor GO 2 are now staple flagship cameras for the company. Strong positioning, clever creative, and bold copy helped cement the idea of the new form factor in athletes’ and creators’ minds.
Teaser Videos
For both launches, we created teaser videos to build hype around the launch, pre-positioning the product to plant the expectation of a tiny, stable camera. All traffic was later used for retargeting.
Launch Videos
Introduction videos emphasized size, stability, and ease of use above all else.
Landing Pages
Scroll through and view the web copy that backed up the big ideas for GO and GO 2.
More Digital Content
From ads to email marketing, we used hands as a visual device to draw attention to the size of the camera. Bold copy pulls the reader in, strong visuals bring home the big idea. The tiny mighty action camera is here.
