The giant gingerbread house.

TVC for EcoFlow’s Christmas campaign.

Brief: Foster awareness among portable power station interest groups that are not aware of EcoFlow.

The big idea:

“The giant gingerbread house.”

With Christmas festivities in mind, bake a life-sized gingerbread house using EcoFlow’s high-output power stations. Use the suspense of revealing a giant gingerbread house being constructed to retain viewership throughout the video, plugging EcoFlow products.

Insta360 ONE R teaser.

Brief: Tease Insta360’s upcoming camera to both existing audiences and action camera/video groups. Highlight the benefits of it combining technology from multiple camera technologies into one device.

The big idea:

“Adapt to the action”

Literally blend the technology that our upcoming camera combines, allowing the user to “adapt to the action” that they find themselves in. Use the visceral nature of a blender to grab attention & spark shock-value, garnering interest in our upcoming Insta360 ONE R camera.

Live without limits.

The brief: In the run-up to the EcoFlow DELTA Pro Kickstarter campaign, generate awareness around the product. Position it as “the portable home battery”

The big idea:

“Live without limits with the portable home battery”

Show a larger than life example of people living without limitations. Use it as a narrative device to get them to reflect on their power limitations, and how EcoFlow DELTA Pro can unshackle them from those constraints. Slow reveal the situation gradually becoming more ridiculous to retain viewership.